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days* Calculation based on industry recognised Recommended Daily Allowance within each pet weight range.
Dehydrated Poultry Protein, Rice, Vegetable Protein Isolate*, Animal Fats, Maize, Maize Gluten, Vegetable Fibres, Hydrolysed Animal Proteins, Chicory Pulp, Fish Oil, Soya Oil, Minerals, Yeasts And Parts Thereof, Fructo-Oligo-Saccharides, Hydrolysed Yeast (Source Of Manno-Oligo-Saccharides), Borage Oil, Hydrolysed Crustaceans (Source Of Glucosamine), Marigold Extract (Source Of Lutein), Hydrolysed Cartilage (Source Of Chondroitin). *L.I.P.: Protein Selected For Its Very High Digestibility
| Ingredient Areas | Points Given | |
|---|---|---|
| Protein Source Quality | 4/10 |
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 Scored NAMED Meat MealNamed Meat Meal is a good source of concentrated protein and is quite digestible. You can judge the types of proteins/amino acids which will be present and their quantities. |
| Named Protein Source Quantity | 3/15 |
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Quantity as percentage
0-40%
Scored |
| Carbohydrate Quality Score | 3/5 |
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 Scored White Rice / Maize / PumpkinWhite Rice, Maize and Pumpkin are all good sources of carbohydrate with middle range glycaemic counts showing some slow release energy and some quick release energy. They are quite digestible. |
| Fat Quality Score | 1/5 |
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Scored Animal / Vegetable FatsAnimal and Vegetable Fats are large groups which encompass a range of poor quality sources which can have low digestibility. |
| Oil Quality Score | 2/5 |
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 Scored Rapeseed / Canola
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| Fibre Quality Score | 4/5 |
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 Scored Sugar Beet / VegetablesSugar Beet and Vegetables contain good levels of both insoluble and soluble fibres and have them in easily accessible forms. |
| Joint Care Quality Score | 3/5 |
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Scored Oil + One Joint Care IngredientThis category has specifically added ingredients designed to aid joints: Including either part of a joint pack or holistic ingredient, alongside a high-quality oil. |
| Checklist Points | |
|---|---|
| Wheat Free | Y |
| Grain Free | N |
| Hypoallergenic Principles | N |
| Use Only Natural Preservatives | N |
| Joint Care | N |
| Cooking Process | Extruded |
| Social Areas | Yes or No |
|---|---|
| Is over 2% of profit given to charity? | ? |
| Is Corporation Tax as a percentage of Net Profit exceeding 20%? | Y |
| Is All Meat Sourced from the UK? | ? |
| Are all Meats used from Free Range Sources? | ? |
| Is over 75% of Energy used from renewable Energy Sources? | Y |
| Is over 75% of Waste Recycled? | ? |
| Is over 75% of Packaging used Sustainable or Recyclable? | ? | Total Score | 2/7 |