Use our calculator to figure out cost per day and how long the bag will last.
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days* Calculation based on industry recognised Recommended Daily Allowance within each pet weight range.
Fresh Chicken (26%), Chicken Meal (25%), Rice, Whole Maize, Chicken Fat, Cellulose, Beet Pulp, Chicken Digest, Dried Egg, Fish Meal, Brewers Yeast, Salmon Oil (2%), Minerals, Seaweed Meal, Blueberry Powder, MOS (1000mg/Kg), FOS (1000mg/Kg), Glucosamine (150mg/Kg), Chondroitin Sulphate (150mg/Kg), MSM (150mg/Kg) Rosemary Extract (150mg/Kg), Yucca Extract (100mg/Kg), Cranberry Powder (50mg/Kg), Marigold Meal (50mg/Kg), Citrus Extract (50mg/Kg)
| Ingredient Areas | Points Given | |
|---|---|---|
| Protein Source Quality | 6/10 |
×
 Scored Fresh Carcass
|
| Named Protein Source Quantity | 9/15 |
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Quantity as percentage
51-60%
Scored |
| Carbohydrate Quality Score | 3/5 |
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 Scored White Rice / Maize / PumpkinWhite Rice, Maize and Pumpkin are all good sources of carbohydrate with middle range glycaemic counts showing some slow release energy and some quick release energy. They are quite digestible. |
| Fat Quality Score | 5/5 |
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Scored FatChicken Fat and Whole BSF Grubs provide a highly digestible source of energy and add great palatability to foods. |
| Oil Quality Score | 5/5 |
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 Scored OilNamed Fish Oils, Green Lipped Mussels and Insect Oil are all great sources of Omega 3 and 6. These add amazing palatability to foods. |
| Fibre Quality Score | 5/5 |
×
 Scored Fruit fibres (Apple, Citrus)Fruit fibres are ideal for the digestive system being high in both soluble and insoluble fibres and aiding gut motility and the formation of faeces. |
| Joint Care Quality Score | 4/5 |
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Scored Lower Quantity of Joint Care IngredientsThis is the best way of seeing an active joint care approach in pet food. A strong joint pack which is added and includes levels of Glucosamine, Chondroitin and MSM up to 750mg/kg for a dog and up to 350mg/kg for a cat. |
| Checklist Points | |
|---|---|
| Wheat Free | Y |
| Grain Free | N |
| Hypoallergenic Principles | Y |
| Use Only Natural Preservatives | Y |
| Joint Care | 0.045 |
| Cooking Process | Extruded |
| Social Areas | Yes or No |
|---|---|
| Is over 2% of profit given to charity? | Y |
| Is Corporation Tax as a percentage of Net Profit exceeding 20%? | Y |
| Is All Meat Sourced from the UK? | Y |
| Are all Meats used from Free Range Sources? | ? |
| Is over 75% of Energy used from renewable Energy Sources? | Y |
| Is over 75% of Waste Recycled? | Y |
| Is over 75% of Packaging used Sustainable or Recyclable? | ? | Total Score | 5/7 |
