McAdams Large Breed Chicken
Free Range MeatFree Range Meat
Free Range Meat

Free-Range Meat

Foods that have higher ethical standards for their livestock can be more expensive. This badge is highlighting products that use only the highest welfare meat.

McAdams Large Breed Chicken

All Life Stages Dog

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Ingredients

Whole British Free Range Chicken (50%), Sweet Potato (22%), Tapioca, Pea Protein, Chicken Fat, Yeast, Vitamins And Minerals, Chicken Stock, Vegetable Fibre, Lentils, Salmon Oil, Cellulose, Prebiotics (FOS (0.15%), MOS (0.15%)), Marigold, Yucca Extract, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel (0.02%), Camomile, Carrot (0.01%), Cranberries (0.01%), Rosemary, Spinach, Tomatoes, Lavender

92% Ingredient Score

Protein Source Quality
★★★★★
10/10
10/10

Fresh Whole Carcass

Fresh Whole Carcass is the pinnacle of protein sources, being highly digestible, with a great range of proteins and amino acids. This is meat you would eat.

Named Protein Source Quantity
★★★★★
8/10
Quantity as percentage
41-50%
8/10
Carbohydrate Quality Score
★★★★★
5/5
5/5

Sweet potato / Butternut Squash

Sweet potato and Butternut Squash are both low on the glycaemic index showing great amounts of slow release energy which keeps energy levels constant and reduces the risk of diabetes. They are also both very digestible sources of carbohydrate.

Fat Quality Score
★★★★★
10/10
10/10

Chicken Fat / Black Soldier Fly Grubs

Chicken Fat adds great palatability to foods, it is highly digestible and a great source of energy. It contains some Omega 3 and 6. BSF Grubs provide a high energy source with a good blend of saturated and unsaturated fats.

Oil Quality Score
★★★★★
5/5
5/5

Named Fish Oil / Named Insect Oil / Lipped Mussel

Named Fish Oil, Named Insect Oils (Black Soldier Fly Grubs) and Green Lipped Mussels provide great sources of Omega 3 and 6. These add fantastic palatability to foods.

Fibre Quality Score
★★★★★
5/5
5/5

Fruit Fibres (Apple, Citrus)

Fruit fibres are ideal for the digestive system being high in both soluble and insoluble fibres and aiding gut motility and the formation of faeces.

Joint Care Quality Score
★★★★★
3/5
3/5

Oil + One Joint Care Ingredient

This category contains added ingredients specifically designed to aid joints: Including either part of a joint pack or natural holistic ingredient. For example: Glucosamine/Chondroitin or Green Lipped Mussel alongside a higher quality oil.

Product Checklist

Wheat Free
Grain Free
Hypoallergenic Principles
Use Only Natural Preservatives
Joint Care
Cooking Process Baked

Company Information 

10/10

Company Information

Each company has been asked questions regarding their business and environmental practises. Some companies won't have answered all questions or have that information present on their website.

The number of questions answered is listed out of 10.

Does the Company use renewable energy in the production of their food?

Does the Company use renewable energy in the production of their food?

By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in the production of their products.

Does the Company use renewable energy in both offices and headquarters?

Does the Company use renewable energy in both offices and headquarters?

By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in their offices and warehouses.

Are the Company headquarters Carbon Neutral?

Are the Company headquarters Carbon Neutral?

Human and Pet food manufacturing has a huge impact on the planet.

Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral.

Are all stages of the Company's production Carbon Neutral?

Are all stages of the Company's production Carbon Neutral?

Human and Pet food manufacturing has a huge impact on the planet.

Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral.

Is all the Company's packaging compostable or recyclable?

Is all the Company's packaging compostable or recyclable?

Investing in packaging that is easy to recycle or reuse is a huge step in creating a greener planet.

The right type of packaging has an incredibly long-life span and has the capacity to be turned into other packaging and products time and time again.

Does the Company use free range and traceable meat?

Does the Company use free range and traceable meat?

Free Range livestock are healthier, happier due to access to natural conditions such as sunlight and free and space to roam.

Full traceability is important for all stages of meat production, from the raising to the eventual slaughter.

Does the Company use organic meat?

Does the Company use organic meat?

Some meat used across the pet industry can contain potentially harmful chemicals or antibiotics. Organic certified meat and fish is 100% free of anything artificial and can be more digestible and palatable for pets.

Which country is the Company based in for tax purposes?

Which country is the Company based in for tax purposes?

Where a company is based will directly dictate how much tax is being paid. A company being based and registered in the UK (or home country of brand) means appropriate tax is paid here to support the economy. Some companies will be based in 'tax havens' with low or no corporate taxes. Tick given to all companies in the UK or their home country paying suitable tax.

Is the Company family/privately owned?

Is the Company family/privately owned?

Some pet brands are owned and have been developed by a family run company or private investors.

Is the Company owned by a corporation or investment fund?

Is the Company owned by a corporation or investment fund?

Some pet food brands are owned by a larger parent company. This larger corporation will control several different brands and companies. Some will be within the pet sector and some outside the sector.

The company has answered yes to this question
The company has answered no to this question
The company hasn't answered the question

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