White Rice (33%), Turkey Meal (20%), Barley (10%), Oats, Beet Pulp, Dried Peas, Linseed, Brown Rice (4.5%), Turkey Digest (3%), Turkey Fat, Alfalfa, Salmon Oil (1%), Minerals, Seaweed Meal, Parsley, Nettle, Chicory Root (1000mg/Kg), Dried Cranberry, Glucosamine (300mg/Kg), Chondroitin (230mg/Kg), Yucca Extract (200mg/Kg), Rosemary Extract
 66% Ingredient Score |
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|---|---|---|
| Protein Source Quality |
4/10 |
 Named Meat, Fish, and Insect MealNamed Meat, Fish and Insect Meal is a good source of concentrated protein and is well digested. Easy to judge the types of amino acids present and their quantities. Common insect proteins used are Dried Black Soldier Fly Grubs and Dried Mealworm. |
| Named Protein Source Quantity |
4/10 |
Quantity as percentage
21-30%
|
| Carbohydrate Quality Score |
3/5 |
 White Rice / Maize / PumpkinWhite Rice, Maize and Pumpkin are all good sources of carbohydrate with middle range glycaemic counts showing some slow release energy and some quick release energy. They are quite digestible. |
| Fat Quality Score |
8/10 |
Pork / Lamb / Turkey FatPork, Lamb and Turkey Fat are all good sources of energy and are very digestible. They contain some Omega 3 and 6. They add a good level of palatability to foods. |
| Oil Quality Score |
5/5 |
 Named Fish Oil / Named Insect Oil / Lipped MusselNamed Fish Oil, Named Insect Oils (Black Soldier Fly Grubs) and Green Lipped Mussels provide great sources of Omega 3 and 6. These add fantastic palatability to foods. |
| Fibre Quality Score |
5/5 |
 Fruit Fibres (Apple, Citrus)Fruit fibres are ideal for the digestive system being high in both soluble and insoluble fibres and aiding gut motility and the formation of faeces. |
| Joint Care Quality Score |
4/5 |
Lower Quantity of Joint Care IngredientsIncluding joint care supplements is the best approach to joint health. A strong joint pack which is added and includes levels of Glucosamine and Chondroitin up to 750mg/kg for a dog and up to 350mg/kg for a cat. Added MSM provides extra support and is recommended but not required. |
Product Checklist |
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|---|---|
| Wheat Free |
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| Grain Free |
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| Hypoallergenic Principles |
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| Use Only Natural Preservatives |
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| Joint Care |
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| Cooking Process | Extruded |
Company Information10/10 |
Company InformationTo help pet owners get to know their preferred brands better, where we are able, we include information about each company's business practices. This includes questions about the sustainability of their processes and products, alongside information about the company themselves. There is no score associated with the company information. Questions answered yes will be ticked and those answered no will have crosses. If the answer is unknown, we feature a question mark. |
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|---|---|---|
| Does the Company use renewable energy in the production of their food? |
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Does the Company use renewable energy in the production of their food?By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in the production of their products. |
| Does the Company use renewable energy in both offices and headquarters? |
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Does the Company use renewable energy in both offices and headquarters?By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in their offices and warehouses. |
| Are the Company headquarters Carbon Neutral? |
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Are the Company headquarters Carbon Neutral?Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral. |
| Are all stages of the Company's production Carbon Neutral? |
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Are all stages of the Company's production Carbon Neutral?Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral. |
| Is all the Company's packaging compostable or recyclable? |
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Is all the Company's packaging compostable or recyclable?Investing in packaging that is easy to recycle or reuse is a huge step in creating a greener planet. The right type of packaging has an incredibly long-life span and has the capacity to be turned into other packaging and products time and time again. |
| Does the Company use free range and traceable meat? |
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Does the Company use free range and traceable meat?Free Range livestock are healthier, happier due to access to natural conditions such as sunlight and free and space to roam. Full traceability is important for all stages of meat production, from the raising to the eventual slaughter. |
| Does the Company use organic meat? |
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Does the Company use organic meat?Some meat used across the pet industry can contain potentially harmful chemicals or antibiotics. Organic certified meat and fish is 100% free of anything artificial and can be more digestible and palatable for pets. |
| Which country is the Company based in for tax purposes? |
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Which country is the Company based in for tax purposes?Where a company is based will directly dictate how much tax is being paid. A company being based and registered in the UK (or home country of brand) means appropriate tax is paid here to support the economy. Some companies will be based in 'tax havens' with low or no corporate taxes. Tick given to all companies in the UK or their home country paying suitable tax. |
| Is the Company family/privately owned? |
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Is the Company family/privately owned?Some pet brands are owned and have been developed by a family run company or private investors. |
| Is the Company owned by a corporation or investment fund? |
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Is the Company owned by a corporation or investment fund?Some pet food brands are owned by a larger parent company. This larger corporation will control several different brands and companies. Some will be within the pet sector and some outside the sector. |
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