Pet Food Expert | About PFE

Easy

Here at Pet Food Expert we make comparing pet foods as easy as possible, helping you to understand more about nutritional values, ingredients, allergens, cost and even the social responsibility of the manufacturer. We combine these findings into clear results so that you can make up your own mind.

Expert Testing

Our expert nutritionists gather information from product packaging and supplier websites. In addition, independent food testing is conducted to reveal information that can often be hidden from public view. If we’re unable to get an answer we write to suppliers to give you a scientific and unbiased assessment of a foods quality.

Opinion Free

To make things simple, we offer an impartial and opinion-free comparison of pet food products from over 30 of UK’s top selling providers. Start comparing foods today within minutes you’ll have the facts.

Frequently Asked Questions

What is Pet Food Expert?

Pet Food Expert is a factual, opinion-free source of information for pet owners. Our expert search allows you to compare the UK's top selling dog food brands to make an informed choice about what to feed your pets.

Why do pet owners need Pet Food Expert?

We developed the Pet Food Expert scoring system to make it easier for pet owners to find foods according to: their nutritional performance, their allergen contents and their suppliers' ethics.

Who Created Pet Food Expert?

Pets Corner, who've been selling pet food since 1968, developed Pet Food Expert to help confused customers make sense of pet food labelling and ingredients.

Advice for pet owners is increasing, websites, blogs and ‘expert’ resources are available, often giving conflicting information based on personal opinion.

Pet Food Expert is different. It's 100% opinion free. It concentrates purely on facts. With the information provided, you can make up your own mind.

How does Pets Corner know more than others?

Pets Corner has spent over 50 years advising customers on what to feed their pets. They've seen the positive effects that nutritious foods can make to a pet's wellbeing and the problems poor foods can cause.

Pets Corner understand the processes involved in manufacturing pet food and the creative routes some food brands take to get round the labelling laws. Before any product is listed on Pet Food Expert, its packaging is assessed by Pets Corner nutritionists. If anything is unclear they contact the manufacturer to ask for clarification. In the name of transparency, this correspondence is available for anyone to see. If the supplier refuses to answer any of the questions asked well… customers can make their own conclusions.

If you're owned by Pets Corner, aren't you biased toward your own foods?

The Pet Food Expert has many pet food brands listed and Pets Corner only have an interest in Greenacres and MORE. These products are reviewed in the same way as every other product.

Pet Food Expert is simply an unbiased place where pet owners can come for clarity. What they decide to buy – and where they decide to buy it from - is entirely up to them (although Pets Corner would obviously love it if pet owners chose to shop with them).

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